Will Smith stars as Alex aka Hitch the love doctor. Have you ever wanted to be with someone and you thought you could really hit it off if only you could get them to notice you? Or maybe have someone help you figure out your dates? Well that's exactly what Hitch does. He creates that moment for you to make an impression. He helps you get noticed then he helps you through your perfect date and dates. He's there for advice. He's there to stop you from getting in your own way. That's why he's helped tons of couples who are now just that... couples. As an added bonus he's also private and is only found through referrals and word of mouth from clients.
Now he's trying to help Albert (Kevin James) get an opportunity with a New York celebrity Allegra Cole (Amber Valletta). The only problem is that she doesn't notice him amongst her financial advisors. Albert and Hitch have their work cut out for them since she's a special case being a wealthy celebrity. Along the way, Hitch may meet someone who makes him question his own ideas on love and relationships. Maybe Albert can teach him something in return.
I personally think this is one of Will Smith's best movies. It's right up there with Independence Day for me! Watch this great romantic comedy.