While most of us are in our beds sleeping, the nomination announcement takes place. The nominations are announced from the west coast and extremely early in the morning. Most celebrities are usually asleep and get woken up with the call that they have been nominated or worse snubbed. The nomination reader’s stand at a podium reads the categories and announces the nominees. Once their name is announced they show a photo of the actor/actress portraying that role and move on to the next.
So who gets to vote? Members of the Academy! There is different branches into the Academy voting. The main categories I mentioned above are voted on by the Actors branch and consists of 1,176 voting members. The Directors vote for Best Director categories and so on. So while main stream America is sitting at home and rooting for their favorites we have to hope that the voting members chose our favorites. From now until the Awards show you'll see the nominated celebrities out working the media. They'll have ads in the trade magazines like Variety, they'll be promoting their films on late night shows and giving anyone and everyone interviews. They want the members to vote, vote, vote!
A part from the voting, the Academy also sets a theme for each year's award ceremony. This year's theme is We All Dream In Gold.